Cole years to attain global stardom, yet the music video for “Gucci Gang” already has more views on YouTube than any of their tracks.
It took skilled lyricists such as Kendrick Lamar and J. It’s shameful that Desiigner became an internet phenomenon through viral songs such as “Panda” and “Tiimmy Turner,” both of which are essentially repetitions of the same ten lines over and over again. I’m simply arguing that there are countless other individuals who are far more gifted and therefore deserve greater recognition and support. To clarify, I’m not saying that these musicians are entirely talentless. I refuse to support them, and you shouldn’t either. Artists such as Future, Migos, Desiigner, and 21 Savage have become rich and famous in spite of their lyrically incomprehensible deliveries. Perhaps it’s simply a reflection of a progressive “dumbing down” of the American youth, but the mumble rap subgenre has taken over the hip–hop (and arguably the music) industry. However, this pile of toasted garbage has somehow peaked at number three on the Billboard Hot 100, in large part due to its catchy beat and hook. About half of the song is repetition of the titular phrase, while the other half is a motley collection of slurred sentences where about one in every five words is audible. To quote a tweet I saw the other day: “Every time I remember that Lil Pump is a 17–year–old who got rich and famous for saying ‘Gucci gang’ for three minutes, I have to remind myself that life is a meaningless simulation in order to calm down.” Yes, that last part might be a little dark and hyperbolic, but the point remains the same.Īs I struggle to listen to “Gucci Gang,” I cringe at Pump’s inability to sound coherent.
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